Throughout the commercial, several working people announce that they are sorry for screwing up. They do this while eating a MilkyWay candy bar. Some advertisers and their clients make these commercials in an attempt to be funny. Unfortunately, most are not funny and send the message that people who use their products are complete morons.
Above, the picture depicts a woman tattooing a man’s arm. He looks down and says “No Regerts?” The woman says, “Sorry, I was eating a Milky Way,” as if to say, “Hey, I can’t do anything correctly while eating this candy bar!”
Did MilkyWay and their advertisers not consider they’re sending the wrong message? A message that says anyone who eats a MilkyWay becomes an idiot.